Amid the challenges of running a cost efficient fleet business in a competitive landscape remains the nagging concern of keeping your company top of mind for customers. Wouldn’t it be nice if your fleet company’s strong, positive and differentiating brand...
Forty-eight percent of fleet owners and buyers surveyed by Software Advice in 2013 stated a desire to purchase a fleet management system to improve efficiency or become more organized. At the time of the survey, more than half of those...
You know it’s time to revise company policy, and the task makes you queasy. It’s been said “the foundation of any successful fleet management operation is a carefully thought-out fleet policy document,” (Fleet Financials), and yours is long overdue for...
Customers essentially measure the overall performance of your field service company by a single level: the field tech level. You can understand why: as the frontline employees of your company, field techs communicate closely with customers and develop partnerships...
Pricing your fleet services should not be limbo dance, with customers standing on the sideline shouting, “How low can you go?” A recent paper from the Journal of Marketing Research reveals how context significantly influences how customers judge a price...