Environmental mandates, workplace safety, fuel consumption: managing a fleet team means more than monitoring the vehicles on the road. But we have GPS tracking devices for these processes and more. You can take control.

You can take control of tracking your fleet competitors, too. And so you should. They’re anticipating your next step. “They’re out there and they’re hungry for your customers,” says Inc.com contributor Darren Dahl.

And just as fuel regulations and employee safety standards keep fleet managers constantly adapting and improving work processes, competitors keep us on our toes. Monitoring their approach “is a great strategy for growing your own business,” Dahl says.

So let’s dive into some practical tips for tracking your fleet competitors and improving your fleet operation!

1. Google, Google, Google. A quick keyword specific Google search will give you an idea of who your competitors are, and how much cash they’ve plunked into online marketing. You can scope out price listings and access their social media platforms (more about that later).

   Google Alerts provides you with email notifications every time your requested keywords turn up on the Internet. Use competitor names as keywords and keep tabs on their popularity.

   Google Trends is all numbers. You can find out how many times specific search-terms are entered into queries on a internationally regional scale. You can assess which of your competitors are being searched often by name, and from what locations.

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A dynamic customer experience doesn’t start when your customer receives your service or product. It doesn’t end when a contract is complete. Customer service “is the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer, ” says Harvard Business Review contributor Adam Richardson.

You need customer service solutions that match your fast-paced fleet business. Strategies that will ensure that all team members are striving towards the same goal, communicating from the road and the office with a consistent system for delivering results and satisfying customers at every touchpoint. An all-encompassing approach can create dynamic customer service experiences. We’ve got 5 tips to help you get started.

1. Identify “touchpoints”

These are any interaction points between the customer and your brand (Richardson). Think products, websites, messages, settings; these “touchpoints” require your evaluation. Are your touchpoints addressing customer goals? Providing approachable solutions? Review your touchpoints and consider which areas need improvement.

2. Anticipate every question

Your website is a touchpoint that should have the answers to every conceivable question about your service. Solutions like instructional videos, live chat with service representatives, and FAQ pages can be crafted from customer comments and inquiries. This ensures customers’ confidence, and encourages them to take the next step.

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Successful fleet companies know that less is more. The less you impact the environment, the less you spend on maintenance, fuel, and employee management. The lesson in reducing greenhouse gas emissions starts with GPS technology. With vehicle tracking solutions to help monitor mileage, fuel consumption, and routing strategy, going green will seem easier than ever. Less effort, more money saved. Here’s our advice for minimizing your fleet’s carbon footprint.

Create optimal routes for reduced fuel consumption

GPS tracking solutions allow you to monitor the routes your drivers are taking, and assess whether an alternative route could decrease mileage and fuel costs. GPS tracking provides accurate information that puts you in control of your environmental strategy.

Less is better with load weight, too

Enterprise Fleet Management Senior Vice President Steve Bloom suggests you lighten your fleet carrier’s loads. He says, “the more weight a vehicle carries, the lower the fuel economy will be.” Bloom also notes that the frequency and costs of repairs for tires, axle bearings, and brakes are often higher for vehicles that are regularly weighed down.
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The price of fuel is rising and it’s just going to get worse as we head into the summer travel season. But you can start preparing your fleet now!

Right now — you can purchase a state of the art GPS tracking device from GPS Commander with a lifetime warranty for the price of only 20 gallons of fuel. (GPRS Model with coverage on AT&T in the US and Rogers in Canada)

Imagine cutting your fuel consumption by reducing engine idling, speeding and becoming more efficient, saving you big bucks on gas and its rising prices in the coming months. Your savings alone will more than pay for the unit itself!

Installation and use of our system is SIMPLE.

See for yourself.

But hurry! It won’t be available long! Click here to create an Instant Quote for a GPS Commander real-time GPS tracking system with our Ranger CT commercial GPS device.

Imagine being able to tell your customer exactly when your truck is going to get there, and not just by guessing, but by seeing it directly in front of you, on your computer screen or smartphone.

That’s what you can do with a GPS fleet tracking system.

Tracking your fleet means that not only can you pinpoint exactly when your truck will arrive at your customer’s location, you’ll be able to dispatch the nearest truck to your customer when they call.

From the towing industry to the taxi industry, from service industries like carpet cleaning to plumbing, time is of the essence. When a customer calls on you for a service, they expect you to deliver. GPS fleet tracking allows you to make the most of your opportunity to please your customer and keep them coming back.

Here are the other ways you can maximize customer service:

• Keep your customers safe by dispatching your vehicle to the location of a stranded customer or a customer in need of transportation in a timely manner.
• Keep your customers informed when your truck is delayed for any reason or dispatch a closer vehicle if necessary.
• Keep your customers happy by increasing your own productivity.

GPS fleet tracking also allows a company to quickly solve customer disputes by being able to track exactly when a vehicle arrived at a location and how long it was there.

Never again be in the dark about where your truck was and if the job was performed — it is all right there in your computer! Keeping track of your fleet ultimately means optimizing your bottom line, which means optimizing your customer service.

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