Environmental mandates, workplace safety, fuel consumption: managing a fleet team means more than monitoring the vehicles on the road. But we have GPS tracking devices for these processes and more. You can take control.
You can take control of tracking your fleet competitors, too. And so you should. They’re anticipating your next step. “They’re out there and they’re hungry for your customers,” says Inc.com contributor Darren Dahl.
And just as fuel regulations and employee safety standards keep fleet managers constantly adapting and improving work processes, competitors keep us on our toes. Monitoring their approach “is a great strategy for growing your own business,” Dahl says.
So let’s dive into some practical tips for tracking your fleet competitors and improving your fleet operation!
- Google, Google, Google. A quick keyword specific Google search will give you an idea of who your competitors are, and how much cash they’ve plunked into online marketing. You can scope out price listings and access their social media platforms (more about that later).Google Alerts provides you with email notifications every time your requested keywords turn up on the Internet. Use competitor names as keywords and keep tabs on their popularity.
Google Trends is all numbers. You can find out how many times specific search-terms are entered into queries on a internationally regional scale. You can assess which of your competitors are being searched often by name, and from what locations.
- Check the job board. Career posting sites often require extensive job descriptions (and may include salary quotes). You can assess what your competitor values in its employees, and where it lacks in staff force, just from engaging with job postings.
- Scope out the social. Your competitors’ Facebook, LinkedIn, and Twitter accounts could give you valuable information about conferences they attend, employees they hire, who they network with in the community, and how much time they have invested in social media marketing, amongst other comparable insights.
- Keep your confidence. Researching the competition might get you thinking about your own web marketing values or areas of your business to change or adjust. This is great! But resist the temptation to straight up copy a competitor’s model. The results will be obvious, and potential customers who have shopped around will notice.
- Get tracking tech. While you can’t monitor your competitors with it, you can stay assured that you’re ahead of the curve in your industry. Forget copying the Jones’s logo design or company culture. GPS devices for your fleet vehicles are a solid strategy for keeping up with customer needs. And that’s what matters most.
We haven’t talked about knocking your competitors out of the game, because that isn’t the point here. Dahl talks about improving your own business by keeping tabs on your competitors. Without them, what would motivate us to be better, strive higher? With the highest quality technology solutions, like GPS Commander tracking devices, you can be assured that your business is taking the steps to success.
So. How will you improve your fleet company today?
Dahl, Darren. “10 Tips on How to Research Your Competition.” 11 May 2011.